

244 - Getting Your First Clients
139 snips Jun 7, 2023
Mo Ismail, a creative professional who transitioned from student to freelancer, shares his insights on landing those elusive first clients. He discusses the importance of building relationships and leveraging referrals in creative industries. The conversation highlights actionable strategies for navigating the freelance journey and the significance of personal connections in achieving career success. Mo outlines his structured framework of the ‘5 C’s’ for client acquisition, emphasizing focus, commitment, and ongoing personal development.
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Mo's First Client
- Mo Ismail got his first client through a mentor, Chris Franklin, after shadowing him.
- He gained experience and built trust, leading to overflow work from the mentor's boutique client.
Finding Overflow Work
- Find a mentor you admire and offer to help them.
- Learn their craft and build trust to receive referrals and overflow work.
Replicating the Strategy
- Identify five companies doing what you aspire to and follow their work closely.
- Engage meaningfully and offer to handle overflow, even paying for leads.