The Irrational Mind | With Kristen Berman
How Does SetSail Drive Sales Productivity?
Mar 8, 2022
Bert Lui, Co-founder & CPO at SetSail, discusses the trade-offs between extrinsic and intrinsic motivations in sales, the impact of charisma on sales, and the pros and cons of quotas. They also explore how SetSail motivates sales reps with incentives and visibility, reduces the fear of rejection, experiments with compensation and tracking behaviors, and looks into the future of sales with real-time feedback and different incentives.
34:09
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Quick takeaways
- SetSail leverages both intrinsic and extrinsic motivation to effectively motivate sales reps.
- SetSail provides visibility, motivation, and behavior tracking to help sales reps prioritize activities and improve performance.
Deep dives
Using Behavioral Science to Motivate Behavior Change
Behavior change is challenging, but many companies have successfully used behavioral science to motivate behavior change. By understanding that people don't always act rationally, these companies have increased the health, wealth, and happiness of their users. The Science of Change podcast, presented by Set Sale, explores the psychology of decision-making. Each week, Kristen Berman interviews leaders to uncover insights on user behavior and how it can be changed.
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