#017 Dr. Mark T. Wade | Building Leads With Events and Summits Online

Dr. Mark T. Wade is the CEO of Virtual Summits, the host of the top-rated Virtual Summits podcast, and now helps entrepreneurs interface remotely yet directly with their customers. As well, his Hustle & Scale coaching service works with online business owners to turn their side-gigs into six and even seven figure ventures.

In this episode, Mark makes a case for why you should give virtual summits a go, relates some of the obstacles he’s come up against running his own, and explains why direct customer interaction is so essential for branding.

The Finer Details of This Episode:

• How Mark went about starting his own summits and making use of list-building.
• Why the summit approach worked better for him than email lead magnets.
• The reason you should focus on directly engaging with your customers, and why summits play such a big role in that.
• What compelled Mark to expand from his successful private posture practice.
• How Mark’s curiosity has led him to experiment and expand over the years.
• What entrepreneurs need to understand about summits and make the most of these events, and why summits are so important to entrepreneurs.
• The challenges Mark has had to grapple with when running summits and how he’s managed to forge relationships with his customers through thick and thin.
• Why he values branding so much over selling.
• Mark explains his “fire starter” approach to influence. 

Quotes:

“Generating an engaged audience that you could have a conversation with and build a relationship was fundamental to any business.”

“Summits are the engine to conversation, collaboration and empowerment.”

“We all have a message that needs to get out to the world. A summit is a way to start that conversation.”

“The elephant in the room, really, is attention span. That’s what we’re all competing against.”

“We're literally changing people's lives by giving them access to people with the answers to their problems.”

“Magnetize, monetize, maximize and multiply.”

Mentions:

Apple, Dodge, Harley-Davidson, Scubapro, Amazon,

 

Guest Links:

Hustle & Scale - https://hustleandscale.com/

Virtual Summits Software - https://virtualsummits.com/

Virtual Summits Podcast - https://podcast.virtualsummits.com/

Hustle and Scale Instagram - https://www.instagram.com/hustleandscale/

 

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