YouTube Updates: Shorts, Podcast Migration, Shopping and More
Jan 15, 2024
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Explore the latest YouTube updates including the new tool for editing videos into shorts and collaborating with other creators. Discuss the discontinuation of the Google Podcasts app and migration to YouTube music. Learn about the updates for YouTube shopping and new sounds for shoppable shorts. Discover the importance of adding sounds to YouTube shorts and the revenue stream of YouTube memberships.
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Quick takeaways
YouTube's new tool for editing regular YouTube videos into shorts allows creators to repurpose existing content and make it more engaging for viewers.
Google is discontinuing the Google Podcasts app and podcasters and content creators need to inform their subscribers about transitioning to the new podcasting feature in the YouTube Music app, which offers enhanced features like auto downloads and compatibility with car and wearable devices.
Deep dives
New tool for turning YouTube videos into shorts
YouTube has launched a new tool that allows users to edit their regular YouTube videos or videos on demand into shorts. The tool includes various layouts and options to split the screen into different sections, enabling creators to showcase specific parts of their videos in shorts. This feature has great applications for repurposing existing content and making it more engaging for viewers.
Updates and transition for podcasters using Google Podcasts
Google is discontinuing the Google Podcasts app, and listeners will need to migrate to the new podcasting feature in the YouTube Music app by July. It is crucial for podcasters and content creators to inform their subscribers about this transition and provide easy steps to export their subscriptions to the new app. Furthermore, Google is enhancing the YouTube Music app with features like auto downloads and compatibility with car and wearable devices.
New features for YouTube shopping and revenue stream through memberships
YouTube has introduced shopping sounds, specific sounds for shorts that promote products and create a seamless shopping experience. Marketers can now add these sounds to their shorts and tag products to make them shoppable. Additionally, YouTube is expanding its membership feature for creators, allowing the scheduling of videos exclusively for members and providing the ability to gift memberships, offering a way to test and validate the viability of a membership model before a full-scale launch.