539 - Special Ops, Hemp, and Bourbon with Greg Keeley of Larrakin Bourbon Company

Here's a story that goes from the vineyards of Australia to the front lines of the military, and suddenly lands right in bourbon country. Today we're joined by Greg Keeley, the founder and distiller of Larrikin Bourbon Company. Greg’s background is wild: He’s taking us through his early days in the Margaret River wine industry and his incredible 22-year career in the military, explaining how those very different experiences shaped his philosophy on whiskey. Greg recounts the path that took him from military life in Washington, D.C., to the hemp industry, and then—in a move fueled by pure passion—to founding his own bourbon company. We finally figure out what the name "Larrikin," stands for and how that translates to what the brand tries to achieve. We get candid about the major challenges of launching a brand, including the rebranding from Lawrenceburg Bourbon Company along with being a small fish in a big pond.

Show Notes:

• Introduction to Greg Keeley and his journey from Australia to the US
• Growing up in Margaret River: Surfer, wine enthusiast, and military life
• Transition from military service to working in Washington, D.C.
• The serendipitous shift to bourbon: From hemp to Larrikin Bourbon
• Meaning and significance of the term "Larrikin"
• The rebranding process from Lawrenceburg Bourbon Company to Larrikin
• Overcoming the challenges of launching a new brand within tight time constraints
• The supportive community in the bourbon industry and reflections on quality craft
• Future aspirations for Larrikin Bourbon and maintaining authenticity
• Anecdotes from Greg's military life and how they inform his business ethos
• Support this podcast on Patreon

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