MCP102: Building Trust Through Vulnerability w/ Craig Andrews

Hey, thanks for tuning in to the #MeetCoolPeople Podcast. Today, I sat down with Craig Andrews, and honestly… his story’s got layers. Craig’s a US Marine turned electrical engineer who then designed mobile phones and, finally, built a top marketing agency called Allies For Me. We crossed paths at the Badass Business Summit, and after our first chat, I knew this was someone you should meet.

Craig’s got a unique take on marketing. Especially for crowded and commoditized industries. He helps businesses dig out their deeper story, especially those selling higher-ticket, trust-heavy services. 

If you've ever wondered whether adversity can shape smarter business strategies… Craig’s comeback tale after months in the hospital makes the answer pretty clear.

Here are some takeaways that really stuck:

• Your Story Is Your Differentiator: If you can’t stand out by what you do, stand out by who you are. People buy from personalities, not just products.
• Flaws Build Trust: Craig insists the thing most folks are scared to reveal (their vulnerability) actually makes others trust you. Sharing a weakness or a messy backstory can make your About page magnetic.
• Skip The Scripted Hero’s Journey: Don’t just list facts and “overcome adversity.” Make people feel something when they read about you.
• Authentic About Pages Matter: The About page isn’t a last-minute throwaway. Craig spends real time interviewing and writing for clients, using film techniques from the book “Stealing Fire from the Gods” to spotlight why you do what you do.
• Show Up As Yourself: People connect faster when they see your quirks and relatability. Craig’s story proves there’s power in owning your uniqueness.

If you’re in a crowded market and struggling to stand out, this episode is for you!

Be sure to connect with Craig:

• LinkedIn: https://www.linkedin.com/in/craig-andrews/
• Website: https://allies4me.com/

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