

House Rhule #16 – Year Three Is About Nebraska Football Culture, Not Matt Rhule. | Ep. 2
Aug 29, 2025
This week, performance coach and best-selling author Ben Newman shares insights from his work with elite teams like Alabama and North Dakota State. He emphasizes the importance of team culture and mentorship in navigating a challenging football season. The conversation touches on personal growth, camaraderie among teammates, and the role of culinary traditions in bonding. Newman highlights the significance of resilience, vulnerability, and visualization techniques for success on game day, providing a thoughtful perspective on coaching beyond the field.
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Episode notes
Year Three Becomes Player-Run
- Year three is when a coach's system becomes the players' identity and ownership replaces instruction.
- Matt Rhule says the coach's role shifts from imposition to game-day guidance once culture is established.
Pinstripe Bowl Marked The Season Start
- Rhule describes the Pinstripe Bowl week as the real start of their season and culture shift.
- He noticed players acted professional and accountable during the trip, signaling readiness for year three.
Portal Panic And New Finds
- Rhule recounts late-night portal angst when a freshman called during a Georgia-Texas game and his heart stopped.
- He balances mourning players who leave with excitement about incoming recruits and FCS diamonds.