Adam Oberdick, Lead Director of Asset Protection at CVS Health, discusses how asset protection workflows have changed with AI capabilities, emphasizing the importance of evolving and investing in technology. He explores advancements in investigations, executive buy-in signals, and the value of relationships with solution providers. The podcast also highlights the significance of winning executive buy-in and storytelling in retail spaces and loss prevention.
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Quick takeaways
Asset protection teams need to adopt AI capabilities and leverage new data tools to effectively communicate loss prevention insights to retail leaders and drive action.
The use of AI and data analysis is crucial in personalizing the digital experience, reducing friction in online transactions, and striking a balance between risk management and customer experience.
Deep dives
Challenges Facing Retailers in Asset Protection
The evolution of asset protection from a career that people fall into to a profession actively sought after. The need to evolve and be proactive in response to changing business risks and the shift towards profit protection. The challenges of catching up and staying on top of new technology and the increase in organized retail crime.
Changes in Investigations and the Role of AI
The advancements in capturing and sharing information in investigations, including automated logging of cases and improved collaboration between law enforcement and retailers. The use of AI in analyzing data, identifying patterns, and building cases, and the benefits of AI in alerting investigators to potential connections between incidents.
Compelling Signals for Business Leaders and Personalization in Asset Protection
The importance of consumer journey and friction in decision-making for business leaders. The use of AI and data analysis to personalize the digital experience and reduce friction in online transactions. The need to balance risk management with customer experience and the value of building relationships with solution providers and vendors for successful implementation of AI solutions.
Today’s guest is Adam Oberdick, Lead Director of Asset Protection at CVS Health. Adam has over 15 years of experience in asset protection across the retail sector for such name brands as Kmart, Target and Nike. In conversation with Emerj Senior Editor Matthew DeMello on today’s program to talk about how asset protection workflows have changed over that time thanks to AI capabilities and how these technologies are changing conversations between asset protection teams and retail leaders. Throughout, Adam gives direct insight into the signals and narratives that compel C-suites to act on loss prevention insights from new data tools. If you've enjoyed or benefited from some of the insights of this episode, consider leaving us a five-star review on Apple Podcasts, and let us know what you learned, found helpful or liked most about this show!
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