077: Amazon FBA, Social Media Traffic Strategies, and Scaling 8-Figure Businesses with Bashar Katou

Bashar Katou is an Amazon FBA seller, mentor and the founder of BJK University, a leading online platform that teaches users how to sell on Amazon. 

After the restaurant Bashar owned burned to the ground, he found himself $150K in debt. Soon after, a friend introduced him to the concept of making money online. He decided to focus on Amazon sales, bought a course and launched his first products. 

Fast forward to today, Bashar has launched more than 100 products on Amazon and his BJK University is a multi-8-figure business with more than 35 employees. Bashar grew BJK from $150K to $2.3M in one year primarily through social media, at one point spending $325K/month on Instagram shoutouts. 

In this episode, you’ll hear how Bashar uses social media to drive traffic, how he manages to post 4-6 pieces of content a day, and the social media channels he focuses on in today’s environment.

You’ll also get insights on running a successful Amazon store, adjusting the entrepreneur mindset as your company scales, and the No. 1 tip social media-focused businesses should hear for 2023.

Key Takeaways with Bashar Katou

• How Bashar grew his business from $150K to $2.3M in 12 months by using Instagram shoutouts. 
• The No. 1 tip for driving traffic to a social-media-reliant business in 2023. 
• Should entrepreneurs follow a passion or pursue a business for the sake of the financial upside? 
• The 3 cycles of business from Lex Sisney’s book “Organizational Physics” that entrepreneurs can follow to create perpetual growth.
• How Bashar prioritized product-market fit and building an offer over building a business to create a multi-8-figure company. 
• Why build an Amazon store instead of a traditional eCommerce store through your own URL?
• The assembly line approach for integrating organic traffic into your existing marketing model. 
• Why Bashar eased up on Instagram marketing after earning 1,200 opt-ins a day – and where he shifted his attention to. 
• The mental change that has to happen for entrepreneurs to avoid burnout and keep pushing forward. 
• How motivation and the pressure to perform can change as your company experiences more success. 
• Adopting a mindset of responsibility and ownership to find solutions and keep problems from compounding. 
• The management lessons Bashar learned from managing a restaurant that burned to the ground and left him $150K in debt. 

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