Air care is the last frontier in the 'better-for-you' business boom, and today's guest Sara Panton is the cofounder of Vitruvi, the air care category leader.

LINKS

Register for our TikTok Strategy Sprint Workshop: https://momence.com/s/916584
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Get 20% off Vitruvi with code FEMALEFOUNDER20: vitruvi.com
Vitruvi affiliate program: https://vitruvi.com/pages/home-team
https://grin.co/

SHOWNOTES:

10:20 How to adopt a hero product strategy

19:30 Inside the Vitruvi affiliate program

22:50 Customer acquisition and top of funnel ideas

25:30 Resource recommendations

Vitruvi's Customer Acquisition Strategy