The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business 104 : EVERYTHING You Need To Know About Finding Your Niche With Lauryn Evarts
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Nov 27, 2017 AI Snips
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Starting The Skinny Confidential
- Lauryn Evarts started The Skinny Confidential while bored at San Diego State University with a vision to connect women on health and diet tips.
- She created the brand methodically, designing mood boards and hiring a web designer from Craigslist for $50/month.
Power of Niche Focus
- Lauryn emphasizes niche focus as crucial for long-term brand success instead of appealing to everyone.
- Growing a brand slowly outward from a specific niche with intentional characters helps build authentic community and growth.
Focus Before Expansion
- Passionate multi-passionate entrepreneurs should pick one niche to start with and ride it patiently before expanding.
- Slow growth and patience enable authentic development and clear brand direction.