Introduction

Wow, wow, wow. This episode... this woman. Chances are, you are probably following the incredible Lauryn Evarts, AKA "The Skinny Confidential" on some (or all- let's be real!) forms of social media.

Lauryn is an absolute powerhouse and the epitome of someone who saw a void in the world and did everything she could to fill it. And today she is teaching YOU how you can focus your passions, specialize your business, build a personal brand, and generate profits-- ALL by solidifying your niche and *owning* it.

Lauryn has created an irreplaceable brand and mission on her own terms-- and now it's your turn. Today Lauryn is showing us that YOUR niche is out there waiting-- now, all I have to ask is- are you going to chase after it?