The Business Method: Interviewing Billionaires, Billion Dollar Founders & the World’s Most Successful People 🎧🔥 Ep.501 ~ How to Get People to Sell Your Product ~ Hanieh Sigari
Apr 21, 2021
Hanieh Sigari, a biochemist and entrepreneur, founded Qyral, a skincare company that combines personalized products with a partner-driven business model aimed at empowering women. She discusses the transformation from her first ventures—achieving remarkable growth in healthcare and eCommerce—to creating opportunities for others. Hanieh emphasizes the importance of alignment with one's grand purpose, the innovative aspects of Qyral's business model, and the strategies she employs for virtual selling and influencer partnerships. Her mission? To redefine success in entrepreneurship.
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Mother's Shelter-Seamstress Story
- Hanieh described her mother's work running shelters in post-revolution Iran and teaching women sewing skills to earn income.
- That story directly inspired her mission to multiply opportunities for women through business and education.
Bootstrapping Into Two Businesses
- Hanieh started a home health business with no capital and grew it to $1.2M in year one, then doubled it the next year.
- She simultaneously helped build an e-commerce fulfillment company and discovered the Kickstarter niche.
Personalization + Social Distribution
- Qyral personalizes every customer's four-step skincare regimen based on an online quiz and lab adjustments.
- Hanieh pairs product efficacy with a network-marketing distribution model to scale income opportunities for partners.
