#242 Why Mindset Matters in Sustainable Weight Loss, with Joe Hoye

Sep 16, 2025

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Welcome to another energizing episode of the Nutrition and Life podcast! In today’s conversation, host Lisa Franz is joined by Joe Hoye, a dynamic nutrition coach and founder of Diet Detox, whose transparent, down-to-earth approach to weight loss, habit change, and mindset transformation has already empowered hundreds of women to build healthier, happier lives.

Joe gets candid about the real story behind “detox diets” (hint: it’s the opposite of the quick-fix trends out there), shares his personal journey from gym-shy teen to coach, and explains how he learned the power of trust, mindset shifts, and sustainable nutrition, to deliver changes that actually last. You’ll also hear about his innovative $1 Diet Detox Challenge, the role of resistance training for women 40+, and how simple mindset exercises can completely transform your relationship with food…and yourself.

Tune in for practical strategies, relatable anecdotes, and a whole lot of fun and encouragement for every listener seeking real change!

Timestamp Overview:

[00:00] - Introduction & Episode Goals
[01:21] - Joe’s Inspiration & Journey into Coaching
[10:04] - Building Trust, Fun, and the Client Relationship
[13:24] - From 8-Week Fat Loss Challenges to Sustainable Coaching
[16:08] - Breaking Limiting Beliefs About Dieting
[18:36] - Mindset Shifts: Identity, Thoughts, and Behaviors
[21:14] - Actionable Steps: “Little You vs. Big You” Exercise
[25:55] - The Power of Self-Talk & Identity Statements
[27:00] - Real Client Examples: Making Yourself a Priority
[29:58] - Expanding What’s Possible As You Age
[31:44] - Gaining Clarity & Goal Setting When You Feel Stuck
[32:49] - Overcoming Barriers to Strength Training
[35:34] - Lifestyle Habits for a Happier Body
[38:02] - What to Expect from the $1 Diet Detox Challenge
[39:31] - Wrapping Up & Ways to Connect with Joe

Drop 5 lbs in 5 Days: https://results.hoyefit.com/5x5reset

Connect with Joe Hoye:

Instagram: @hoye.fit
Website: https://hoyefit.com/

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