The Logan Bartlett Show
Parker Conrad (CEO, Rippling): The Zenefits Redemption Story That Led to Rippling ($11B)
Feb 16, 2024
Parker Conrad, founder of Sigfig and Zenefits, talks about his journey as an entrepreneur, facing challenges while building his companies. He discusses the downfall of Zenefits and lessons learned, the power of media narratives and VC involvement, and the impact of social media on business. Conrad introduces Rippling, a new approach to business software, and emphasizes the importance of employee data. He also touches on the role of founders in business units and shares his perspective on the current state of San Francisco and the tech industry.
01:15:52
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Quick takeaways
- Building a compound company like Rippling can lead to enhanced product capabilities across different software verticals through deep integration between modules.
- Executing effectively within a compound company requires isolating and managing individual business units, streamlining infrastructure, and fostering a sense of urgency through hiring former founders or individuals with entrepreneurial mindsets.
Deep dives
The Vision Behind Rippling: Building a Compound Startup
Rippling is a $10 billion plus private company founded by Parker Conrad, focusing on HR and various business operations. The podcast delves into how Parker built Rippling into a successful company and discusses the behind-the-scenes account of his departure from a previous company. The episode highlights the concept of building a compound startup that extends beyond the HR department to cover the internal operations of an entire organization. Parker also shares his perspective on the misconception surrounding compliance issues and the challenges faced in clearing those evaluations.
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