two & a half gamers Creative Trends in Mobile Games - September 2024
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric Youtube: https://youtu.be/9hXqXwBbv1A Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q Agenda 00:00 Epic intro to Creative Trends in Gaming 01:00 The Rise of Dream Games 03:59 Creative Strategies in Game Marketing 08:00 Innovations in Gameplay Mechanics 12:00 High Production Value in Game Creatives 16:01 The Evolution of Game Genres 19:57 Trends in User Acquisition and Retention 24:59 Creative Innovations in Gaming 28:01 Game Performance and Revenue Insights 29:59 The Evolution of Game Creatives 32:59 Celebrity Influence in Game Marketing 35:59 Trends in Mobile Game Development 38:55 The Future of Game Genres and Mashups --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant https://lancaric.me Felix Braberg Ad monetization consultant https://www.felixbraberg.com Jakub Remiar Game design consultant https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Dream Games has become a leader in the match-3 genre. Creative marketing strategies are crucial for game success. High production values are becoming standard in-game creatives. Celebrity endorsements can significantly boost a game's visibility. Merging gameplay mechanics can enhance player engagement. The gaming industry is rapidly evolving with new trends. Tomato overload is a unique marketing trend to watch. Understanding player psychology is key to effective marketing. In the future, gaming will see more genre mashups. Community engagement is essential for ongoing success. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes