From College Dropout To $1M/Month w/ Chandler Bolt
Jan 15, 2024
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Chandler Bolt, CEO of Self Publishing School, explains how he scaled his business to consistently earn $1 million per month. They discuss the importance of slow and steady growth, the transformative impact of a Keith Cunningham event, and the significance of sales and marketing in scaling a business. They also explore strategies for handling doubt and frustration. The chapter concludes with a focus on creating an excellent client experience and valuing slow growth.
Shifting from a launch-based approach to a sustainable and scalable business model by investing in product development, sales, and marketing.
Embracing chaos while prioritizing areas of focus like marketing, sales, and product, and recognizing that something will always be broken.
Finding joy in the entrepreneurial journey by practicing gratitude, appreciating daily positives, and providing an excellent client experience with core products.
Deep dives
Building a Real Business from a Launch Model
The podcast episode discusses the transition from a launch model to building a real business. The speaker shares personal experiences of starting with a launch-based approach, relying on big promotions and affiliates. However, they realized the limitations and pitfalls of this model, such as inconsistent cash flow and dependency on external factors. The speaker emphasizes the importance of shifting towards a more sustainable and scalable business model by investing in product development, sales, and marketing. They highlight the need for great product leadership and a sales team that prioritizes customer success.
Balancing Growth and Chaos
The speaker shares their personal struggle with the fear of chaos and being comfortable with the perpetual existence of problems in a growing business. They reflect on the challenges of scaling a business and discovering that as the business grows, the problems also grow in size and complexity. They discuss the need to prioritize areas of focus, such as marketing, sales, and product, and the importance of recognizing that something will always be broken while focusing on the most critical aspects. The speaker also acknowledges the need to find a balance between embracing chaos and implementing systems and processes to manage it effectively.
Embracing the Journey and Practicing Gratitude
The podcast episode explores the importance of embracing the entrepreneurial journey and finding joy in it. The speaker acknowledges the absence of a finish line in entrepreneurship and emphasizes the need to enjoy the process and appreciate the beautiful aspects of the journey. They discuss the significance of practicing gratitude and recognizing the positive aspects of each day, even amidst challenges and chaos. The speaker shares their personal experience of incorporating daily gratitude exercises and motivational moments with their team to foster a positive and grateful mindset.
Creating an Excellent Client Experience and Focusing on Core Products
Chandler, the guest on the podcast, emphasizes the importance of creating an excellent client experience and focusing on core products. He shares his approach of committing to providing an amazing experience for his clients and ensuring that every aspect of the product is exceptional. By narrowing his focus and consistently improving the core offerings, Chandler has seen slow and sustainable growth in his business. This approach has allowed him to build a strong foundation and develop long-term relationships with customers.
Balancing Growth and Profitability
Another key point discussed in the podcast is the importance of balancing growth and profitability. Chandler highlights the need to prioritize both aspects and not view them as mutually exclusive. While driving demand through marketing and sales is crucial for scaling a business, he also emphasizes the significance of maintaining profit margins and keeping a close eye on the financial health of the company. Chandler shares his experience of making investments in product development to improve the overall quality and customer satisfaction, which eventually positively impacted the marketing efforts. By aligning and optimizing both growth and profitability, Chandler aims to create a sustainable and successful business model.
Chandler Bolt recently crossed a consistent $1 million/month in sales without doing any big launches or promotions or releasing any new hot products, just consistently growing slowly until he hit the mark.
A few years ago this business Chandler is running was about to go out of business as he was struggling to keep it afloat. Before that he was a college dropout just trying to figure out how he could escape the 9 to 5 job rat race.
Chandler is the CEO of Self Publishing School and the host of the 7-Figure Principles Podcast where he interviews the most successful authors on the planet.
In this podcast you'll learn how he was able to rebound and scale quickly without working more the few things he was able to put his focus on that really drive revenue.
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