#315 - Revolutionize Your Email Strategy and Build a Thriving Community with Liz Wilcox

Description: Welcome to another exciting episode of our podcast, where we have the pleasure of hosting Liz Wilcox, a seasoned entrepreneur, email marketing expert, and a serious 90s pop culture enthusiast. Liz has an impressive track record of helping entrepreneurs improve their email marketing game and achieve outstanding results.

In this episode, we will be diving deep into the world of email marketing, discussing some of the most effective strategies and tactics that you can use to maximize the ROI of your email campaigns. We will start by exploring the power of personalization and segmentation, sharing some tips on how to tailor your emails to your subscribers' interests and needs and boost your engagement rates.

We'll then move on to the topic of automation, discussing how you can use email automation to streamline your marketing efforts, save time, and increase your revenue. Liz will share her expert insights into how to set up effective automated sequences, including welcome emails, abandoned cart emails, and post-purchase follow-ups.

Next, we'll talk about how to optimize your email content for mobile devices, which are becoming increasingly important in today's digital landscape. We'll share some tips on how to design mobile-friendly emails that look great on any device and ensure that your message is getting across to your subscribers, no matter where they are.

During the interview, Liz will be ready to answer a range of questions, including why you should never buy email lists, how to handle unsubscribes, and how to write compelling subject lines that get your emails opened.

We'll also cover other essential topics like how to measure the success of your email campaigns, why A/B testing is critical, and how to avoid some of the most common mistakes that entrepreneurs make with email marketing.

So, if you're looking to take your email marketing game to the next level, this episode is a must-listen! Tune in to learn from one of the best in the business and get some valuable insights that you can apply to your own email campaigns today.

To connect with Liz, visit her website: https://lizwilcox.com/

Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence.

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