#176: The Primal Journey featuring Mark Sisson

Mark Sisson is the godfather of the ancestral health movement and the founder of Primal Kitchen. In 2006, he founded Mark's Daily Apple in order to empower people to take control of their health. Prior to starting Mark's Daily Apple, Mark was an accomplished runner and Triathlete, with a top 5 finish in the 1980 US National Marathon Championships and a qualifying spot for the 1980 US Olympic Trials. He was featured in an Outside Magazine article, calling him "The Pied Piper of Paleo" which is a true testament to his impact on growing the alternative health movement. In our conversation with Mark, we discuss his transition from athlete to entrepreneur, his multi-million dollar sale of Primal Kitchen to Kraft-Heinz, his journey from starting a frozen yogurt stand to launching a restaurant, his health principles, and most recently the launch of Mark's new company Peluva - a minimalist shoe company rethinking how we address foot health.

Connect with Meat Mafia:

Instagram - Meat Mafia
Twitter - Meat Mafia
YouTube - Meat Mafia

Connect with Noble Protein:

Website - Noble Protein
Twitter - Noble Protein
Instagram - Noble Protein

SPONSORS

1. Sponsors
   1. The Carnivore Bar - 10% OFF - Delicious & convenient Pemmican Bar
   2. Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It’s a daily product for us!
   3. Perennial Pastures - 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & Montana
2. Affiliates
   1. LMNT - Electrolyte salts to supplement minerals on low-carb diet
   2. Heart & Soil - CODE ‘MEATMAFIA10’ for 10% OFF - enhanced nutrition to replace daily vitamins! 
   3. Carnivore Crisps - 10% OFF - Carnivore / Animal-based snacks for eating healthy on the go! CODE: MEATMAFIA
   4. Pluck Seasoning - 10% OFF - Nutrient-dense seasoning with INSANE flavor! CODE: MAFIA
   5. We Feed Raw - 25% OFF your first order - ancestrally consistent food for your dog! CODE 'MEATMAFIA25'

TIME STAMPS
1:40- Background
6:40- Compelled to share successes
9:35- Successes come from failures
12:50- Mindset when starting the blog
16:00- Other early players in the health space
17:54- Gift of Writing
25:00- Can you avoid white-knuckling health
30:00- Primal blueprint
34:00- This generation is not taking risks
40:30- Mindset after taking out a 50K loan
45:25- It may not be easy, so keep it simple
47:20- Lessons learned selling to Kraft-Heinz
49:20- What do people not understand about selling a business?
54:25- What is the future of food?
01:04:00- Secret of Chicken Bones
01:12:00- Finding the right life partner
01:16:00- What would Mark change about his life?