Perpetual Traffic The Singular Fatal Mistake Service Businesses Make with Opt-Ins, MQLs & SQLs
Jan 20, 2026
Are you overwhelming your leads with too much follow-up? Discover how excessive communication can kill your conversion rates. A case study reveals a client with a stunningly low 5% booking rate despite generating many leads. Learn the importance of precise data tracking and defining qualified leads. Find out how to clean up your CRM workflows and why simplifying your follow-up can significantly boost results. Adjust your strategies and watch your conversion rates soar!
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High Leads, Low Bookings Case Study
- A health-and-wellness client spent $50k+/month and generated 20–70 qualified leads daily but had <5% booking rate.
- Lauren Petrullo audited data and found tracking and lead-value issues that explained the poor conversion.
Data Before Spend Drives Performance
- Sending accurate event data into Meta before spending ad dollars dramatically improves optimization.
- Lauren Petrullo reported a 10x–20x increase in captured event data within two days after fixing tracking.
Assign Dollar Values To Pipeline Events
- Set up server-side tracking, custom events, and monetary values to distinguish lead quality.
- Assign dollar values to pipeline stages so Meta optimizes toward higher-value actions.