Decoder with Nilay Patel Is VR the next frontier in fitness?
Apr 13, 2021
Chris Milk, founder and CEO of Within, is a pioneer in the VR industry, best known for the fitness app Supernatural. He discusses how VR technology blends gaming with fitness, creating engaging workouts that can reshape health routines. The conversation covers the key role of music in workout experiences, challenges of music licensing, and how virtual reality can enhance body perception. Chris also emphasizes the potential of VR to foster human connection and joy while competing with traditional fitness giants like Peloton.
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Childhood passions
- Chris Milk's childhood passions were skiing, magic, and music videos.
- These interests converged in his career, especially in the VR fitness app Supernatural.
Movies vs. Albums
- Chris Milk pivoted from immersive entertainment to fitness.
- He realized that while movies rarely change lives, a great album can, and fitness offers that potential.
Human-centered design
- Chris Milk prioritizes the human experience over technology.
- Within uses a "JAW" (Joy, Awe, Wonder) metric to assess features and product direction.