The GaryVee Audio Experience Why Building Brand Is The Ultimate Long-Term Strategy | A 2017 SXSW Keynote
Dec 6, 2020
Dive into insights from a SXSW keynote that emphasizes the vital role of consumer attention in branding. Discover how the evolution of technology parallels the early internet and the importance of ethical business practices. Explore the power of self-esteem over insecurity and the need for authenticity in personal branding. The discussion also covers the challenges of entrepreneurship, mental health, and the significant impact of social media. Ultimately, it encourages a focus on genuine effort and community engagement for long-term success.
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Episode notes
Underpriced Attention
- Focus on the platforms with underpriced attention, like Facebook ads currently.
- Be adaptable and unemotional about platforms; move on when they become overpriced.
Uneducated & Unbiased
- Success often comes from approaching things without preconceived notions.
- This unbiased perspective allows for innovation and avoids the baggage of traditional approaches.
Building Real Businesses
- Focus on building sustainable businesses, not financial arbitrage machines.
- Prioritize profitability over vanity metrics, especially in uncertain economic times.