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Tesla has become the worst-performing stock in the S&P 500 this year, with a significant decline in sales and value. Despite positive rhetoric from CEO Elon Musk during a recent all-hands meeting, the reality is stark: Tesla sales in Europe and China are down 50%, and a record number of owners are trading in their vehicles. The company is facing an uphill battle, including competitor BYD introducing superior charging technology and recalling its Cybertruck. Suggestions to revive Tesla's brand image include Musk selling his stock to potentially distance the company from his controversial public persona.