Fashion's Unexpected Coffee Trend: Branding Without Selling

With Tesla stock tanking and drivers trading them in... we’re proposing the Tesla Solution.

Why the Celtics sold for a record amount… even though they rent their arena.

Gucci, H&M, & Ralph Lauren all launched coffee chains… but it’s not about $12 lattes.

Plus, we wrote a financial rap song about the most important investment for kids… 

$PPRUY $TSLA $RL

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of MTV 📺 “How Video Killed the Radio Star”  

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“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

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