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Eli's 99-Cent Question
- Eli from Philadelphia questions the logic of 99-cent pricing.
- He wonders why stores give one cent back as change.
The Psychology of 99 Cents
- 99-cent pricing is a psychological trick related to how our brains process numbers.
- Reading prices left-to-right makes us perceive $1.99 as significantly cheaper than $2.00.
Mysterious Origins
- The origin of 99-cent pricing remains a mystery, with several theories but no definitive answer.
- Some theories include shopkeepers preventing theft and newspapers needing pennies.


