Million Bazillion

Why do prices end in $0.99?

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Aug 10, 2021
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ANECDOTE

Eli's 99-Cent Question

  • Eli from Philadelphia questions the logic of 99-cent pricing.
  • He wonders why stores give one cent back as change.
INSIGHT

The Psychology of 99 Cents

  • 99-cent pricing is a psychological trick related to how our brains process numbers.
  • Reading prices left-to-right makes us perceive $1.99 as significantly cheaper than $2.00.
INSIGHT

Mysterious Origins

  • The origin of 99-cent pricing remains a mystery, with several theories but no definitive answer.
  • Some theories include shopkeepers preventing theft and newspapers needing pennies.
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