Why do prices end in $0.99?
Million Bazillion
00:00
The 99 Cent Price Trick Isn't Going Anywhere
The 99 cent price trick has to do with what's known as consumer behavior. That means the way shoppers, or consumers, behave when shopping. Manog says that changing the price of something from, say, two dollars to a dollar 99, makes us think the price is cheaper by a lot more. We may never know what actually began the 99 cent price thing, but it's not going anywhere.
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