Clients from Content

How to sell paid partnerships - even with a small audience

Feb 19, 2025

Lex Roman, a talented newsletter writer and subscription marketer from Atlanta, shares invaluable insights on creating successful paid partnerships, even with a small audience. She explains the key differences between paid partnerships and traditional ads and stresses what NOT to do when proposing collaborations. Lex dives into the essentials of crafting a compelling partnership proposal and discusses how to determine fair pricing. Moreover, she emphasizes the importance of forging genuine relationships and the transformative power of collaborative marketing.

51:38

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Episode guests

Lex Roman

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Understanding the distinction between paid partnerships and traditional ads is crucial for creating resonant offerings for sponsors.

Pricing strategies should reflect the value of services provided, incorporating tiered options based on expected return on investment for brands.

Effective outreach through existing networks and public social media posts can greatly enhance opportunities for securing valuable partnerships.

Deep dives

Approaching Partnerships with Intent

Creating valuable partnerships starts with a clear understanding of what offerings will resonate with potential sponsors. Lex Roman highlights the importance of identifying sponsors that align closely with personal expertise and audience interests, noting that her journey began after successfully advertising in a newsletter herself. By leveraging her background in marketing and tech, Lex transitioned into working with sponsors in a more collaborative way, ensuring that her audience's needs align with those of the brands she represents. Emphasizing the shift from traditional advertising to genuine partnerships, she has gained trust by advocating for products she truly believes in.

Intro

6min

Maximizing Value Through Collaborative Marketing Partnerships

4min

Navigating the Challenges of Paid Partnerships

4min

Navigating Brand Partnerships

9min

Mastering the Art of Partnership Proposals

5min

Maximizing Sponsorship Outcomes

9min

Mastering Advertising Partnerships and Pricing Strategies

4min

Navigating Pricing Strategies and Partnerships

11min

A step-by-step guide from someone who got me to buy one.

My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/

Things you'll learn in this episode:

02:00: The difference between a paid partnership and traditional ads
13:00: The most important thing NOT to do if you offer paid partnerships
14:00: The first 3 things to do if you want to offer paid partnerships
23:00: What to include in a partnership proposal
27:00: Partners aren't paying for what you think they're paying for
33:00: How (and why) to incorporate a video into your proposal
42:00: How to figure out what to charge for a partnership
47:00: The 3 most effective ways to attract partner leads

Show Notes:
Christopher Nguyen, Founder of UX Playbook: https://bit.ly/413lRLu

LaShonda Brown: https://www.youtube.com/@LaShondaMBrown

Double Your Price by David Falzani: https://amzn.to/3EJiOAI

Oversubscribed by Daniel Priestley: https://amzn.to/3X9hQnD

To Connect with Lex Roman:

Newsletters: https://lexroman.com/newsletters

LinkedIn: https://www.linkedin.com/in/lexroman/

To connect with Josh Spector:

Newsletter: https://fortheinterested.com/subscribe/

Skill Sessions: https://joshspector.com/sessions/

Consulting: https://joshspector.com/consulting/

Twitter: https://twitter.com/jspector