476: Hiring Smarter, Not Bigger: How to Find the One Hire That Moves the Needle Most

Aug 21, 2025

Feeling overwhelmed with tasks? Discover how to hire strategically, focusing on quality over quantity. Learn to pinpoint the real bottlenecks in your business—whether it's admin work, delivery, or sales—and understand when to hire a person versus using AI tools. Emphasize outcome-oriented roles instead of traditional to-do lists. This insightful discussion reveals how one smart hire can unlock your growth potential without the chaos of unnecessary payroll.

Ask episode

AI Snips

Chapters

Transcript

Episode notes

INSIGHT

Panic Hiring Creates Different Chaos

Panic hiring shifts you from doing work to managing chaos without creating leverage.
Identify one core bottleneck before hiring to avoid wasted time, money, and momentum.

ADVICE

Diagnose The Bottleneck First

Ask where your business is bottlenecked before posting any job description.
Consider whether a person, AI, or software best removes that bottleneck.

ADVICE

Use AI For Admin Before Hiring

If admin tasks consume high-value hours, implement AI or automation first.
Pair smart automation with a VA only when tools don't fully remove the bottleneck.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

EPISODE SUMMARY

Feeling overwhelmed by everything on your plate? From client work to admin to endless content creation, it can feel like there’s never enough time in the day. The logical next step seems to be hiring help, but without a strategy, you can end up with more chaos, more payroll, and not necessarily more freedom.

In this episode, Natalie breaks down how to hire like a founder - strategically, intentionally, and for ROI. You’ll learn how to identify the real bottleneck in your business (whether it’s admin, delivery, or sales), when to choose a person versus an AI tool, and how to design roles around outcomes instead of to-do lists.

If you’ve been stuck in panic hiring or paralyzed by the fear of building a big team, this conversation will show you how one smart hire (or system) can unlock the next level of growth without adding unnecessary overhead.

TIMESTAMPS

00:00 - Why you don’t need a big team to scale, you just need the right hire

01:13 - The danger of panic hiring and how it keeps you stuck

02:36 - The real question to ask before you ever post a job description

03:27 - Bottleneck #1: Admin and operations (why AI might be your best first hire)

04:49 - Bottleneck #2: Delivery and fulfillment + how to systematize or bring in specialists

06:16 - Bottleneck #3: Sales and traffic: why this requires a different kind of support

07:51 - The simple audit that reveals your true bottleneck

09:14 - How to define roles around results, not tasks

10:36 - Why ownership (not just assistance) creates real ROI

11:47 - Teaching every hire to connect their work to revenue

12:16 - The clarity test before you hire anyone

13:36 - The real goal: leverage, freedom, and growth

RESOURCES + LINKS

Want to know if your next move should be hiring a person or implementing AI? Download the FREE One Smart Hire AI prompt here and get instant clarity on your biggest business bottleneck.

Join The Société: Build Your Freedom-Based Business™ With Systems, Templates, Coaching + Community. Just $97/Month.

Imagine Having Natalie As Your CMO, On Call 24/7 To Help You Make The Right Moves In Your Business. That’s Exactly What You Get With Bossbabe AI The Freedom Engine™: AI-Powered Strategy And Systems That Show You What To Sell, How To Sell It, And How To Scale - Without All The Guesswork. Learn More And Unlock It Here.

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).