The controversy surrounding the legitimacy of companies that sell the "members on demand" marketing play via duration based fitness challenges has been a hot topic of the past few years. The most popular of these marketing companies, Gym Launch, typically is the center of these hot debates.

I asked a few microgym owners who are former clients of this company to come on the podcast and give their opinion on this marketing/client acquisition system and what it ultimately did for their gym.

While this isn't a hit piece of Gym Launch or any of these marketing companies (I've had several of them on my podcast/content), I do think it's important to hear the other side of the conversation that doesn't sound like "OMG, I just got like 600 leads and made eleventy million dollars in 3 hours #hustle....or whatever they would say.

Just listen.

Cinephobe Ep 85.5: Daredevil Appeal (with Erin Darling)