Maximum Lawyer
What it’s REALLY Like to Work with a Digital Marketing Company
Oct 3, 2024
Vaidas and Steve from RizeUp Media, a digital marketing agency focused on law firms, dive into the nuances of online marketing strategies tailored for legal professionals. They discuss the importance of a strong online presence and how first impressions can make or break client relationships. The duo emphasizes setting realistic SEO expectations and the power of personalization in client partnerships. Additionally, they offer insights on using competitive analysis tools to enhance a firm's market performance, making it clear that effective marketing is crucial for success.
31:10
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Quick takeaways
- Effective digital marketing for law firms begins with a thorough onboarding process that aligns expectations and strategies between the agency and the client.
- A law firm's online presence significantly impacts first impressions, making it crucial to have an updated and professional website to attract potential clients.
Deep dives
Effective Onboarding Process
The onboarding process at Rise Up Media begins with a discovery call to understand the law firm's needs, target market, and the types of clients they want to attract. This initial conversation helps set realistic expectations for marketing expenditures and strategies. The onboarding includes collaborative discussions involving multiple team members, such as project managers and SEO specialists, to ensure that the law firm’s vision is accurately captured. This thorough onboarding guarantees that both the agency and the law firm are aligned from the start, fostering a strong partnership.
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