For many of us niching down may seem unintuitive, but it’s actually the most effective way to reach your audience and build your personal brand. In today’s special recap episode, Rory revisits his conversation with Chris Ducker, Founder and CEO at Youpreneur®, where they discuss the tremendous value of niching down. Rory shares his top takeaways from their conversation: including how to optimize based on your resources, why you don’t need millions of followers, and the many benefits of niching down. For an insightful summary of our recent episode with Chris Ducker, make sure you tune in today!