

Influencers with Taylor Lorenz
31 snips Dec 12, 2023
Taylor Lorenz, author of Extremely Online, explores the last twenty years of internet history, from early blogging and the mommy blogger phenomenon to the dominance of influencers on platforms like TikTok. They discuss the challenges faced by women influencers, the influence of advertisers, and the potential for a more inclusive and democratic internet.
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Commercialization of Personal Narratives
- The internet evolved to allow personal narratives to be shared commercially.
- Early internet platforms like LiveJournal and Blogspot lacked ad revenue.
Early Influencer Example
- Sarah Marshall recalls reading Elise Sewell's LiveJournal, an early form of influencer content.
- Sewell, a model, shared behind-the-scenes photos, but there was no money involved.
Mommy Bloggers' Impact
- Mommy bloggers emerged in the early 2000s.
- They offered candid narratives about motherhood, challenging the misogynistic tone of traditional women's media.