Navigating Pressure and Success as Women Influencers

This chapter discusses the experiences of women influencers and how they navigated the pressure to appeal to a wider audience while maintaining a feminist stance. It shares examples of women who dropped out, pursued corporate careers, or gave up, as well as those who persisted and became successful lifestyle influencers. The chapter also explores the rise of content houses, starting with the first one in 2009, and the shift towards visual content with the popularity of platforms like Pinterest, Instagram, and YouTube.

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