Ep #92: The Key to Knowing When to Buy MarTech w/ Jason McClelland

Keep an eye out for potential. Jason took a non-linear path to the role of CMO. Part of the reason for his success was his ability to recognize potential and follow through on his interests throughout his career. When looking for a new company to join, it’s important to look at the bigger picture and visualize the highest potential of an organization from the beginning.

Be intentional. As a tech advisor for major corporations like Coca-Cola and Nike, Jason noticed that it was common for CMOs to become enamored with flashy new technology without stopping to think about the real function and purpose they were looking to fulfill. This is why he recommends getting crystal clear on the goal in mind and the systems that will help to achieve it before hitting go on a digital transformation.

Pick a specialty. For anyone who’s on a path to CMO, Jason recommends ensuring you have adequate knowledge of all areas of the marketing function, while also specializing in one key area. He notes that most companies hire people based on the need to solve a specific problem, so aligning on one key area that you can become a true expert in will ultimately serve you well on your career trajectory.