On with Kara Swisher

Lilly Singh on Making It on Social Media — and Hollywood

21 snips
May 22, 2023
Lilly Singh, a trailblazing creator who gained fame on YouTube and successfully transitioned to TV and film, joins the conversation. She shares her insights on why many creators are keen to move from the thriving social media scene to the challenges of traditional television. Highlighting the importance of diversity in Hollywood, Singh also emphasizes the struggles women of color face in the industry. The discussion is rich with humor and pop culture references, reflecting on the evolving landscape of content creation and its emotional challenges.
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ANECDOTE

Platform Strategies

  • Lilly Singh started on YouTube creating short-form content to build community.
  • She adapted content across platforms like Facebook and Instagram, modifying format and captions.
INSIGHT

TikTok Anxiety

  • Lilly Singh initially resisted using TikTok due to feeling overwhelmed.
  • She recently embraced it for personal enjoyment rather than career advancement.
ANECDOTE

Evolving Income Streams

  • Lilly Singh's early brand deals paid a few thousand dollars, but now can reach six or seven figures.
  • TV and film are now her primary income sources, surpassing brand partnerships.
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