Freelance to Founder Why You're Still Afraid to "Sell" Yourself
Nov 26, 2025
George Azar, CPA and founder of Bright Budget, shares his expertise in helping freelancers navigate finances. He discusses the common struggle with self-promotion, highlighting strategies for authentic marketing without feeling pushy. Azar emphasizes the importance of aligning with clients' values and targeting the right audience, positioning genuine relationships as crucial for organic referrals. He also recommends networking locally and being patient, as cultivating connections can lead to future opportunities.
AI Snips
Chapters
Transcript
Episode notes
Own The Value You Deliver
- You feel fake when you don't recognize the real value of your work.
- Knowing and owning your value makes promoting your services feel authentic.
Choose Clients Who Match Your Values
- Define your values and only work with clients who align with them.
- Turn down lucrative but misaligned clients to keep long-term satisfaction and reputation.
Stop Selling To The Wrong People
- Stop trying to sell to the wrong people and focus where your service fits.
- Find and pursue your target audience so conversations feel natural and useful.