Business Breakdowns

EssilorLuxottica: Sight To Behold - [Business Breakdowns, EP.210]

165 snips
Mar 26, 2025
Swetha Ramachandran, a strategist at Artemis focusing on consumer brands, dives into the fascinating world of EssilorLuxottica, a $130 billion eyewear giant formed from a merger. She unpacks the benefits and challenges of vertical integration in the eyewear industry, discussing the competitive landscape with upstarts like Warby Parker. The conversation extends to the impact of emerging technologies like Smart Glasses and evolving consumer preferences, as well as the strategic growth opportunities presented by iconic brands such as Ray-Ban.
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INSIGHT

Market Dominance

  • EssilorLuxottica dominates the eyewear market, spanning vision care and fashion segments.
  • They are vertically integrated, handling design, manufacturing, distribution, and retail.
INSIGHT

Unusual Branding

  • EssilorLuxottica, a global eyewear leader, doesn't use its brand names in the company title, unlike LVMH.
  • Individual brands like Ray-Ban are more recognizable.
INSIGHT

Merger Rationale

  • The 2018 merger combined Essilor's lens innovation with Luxottica's brand revitalization expertise (e.g., Ray-Ban).
  • Del Vecchio's vision was to control the entire eyewear value chain.
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