Madison and Wall Podcast Episode 8: How Pumpkin Patches Grow
Oct 25, 2024
This episode kicks off with lighthearted stories from a pumpkin patch trip and a mountain biking class. The hosts tackle the challenges of measuring economic growth in Europe. They dive into a heated debate on marketing reach, questioning long-held beliefs about brand growth. The conversation also unpacks trust issues in advertising, particularly in the oil sector. Finally, they explore the financial implications of various advertising expenses, linking historical marketing theories to current industry practices.
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Pumpkin Patch and Mountain Biking Anecdotes
- Olivia shares a personal story about pumpkin patch visits and pumpkin carving with her family.
- Brian recounts trying a mountain biking class with his son through REI.
Nominal vs Sequential Growth Metrics
- Economists focus on sequential, real, annualized GDP data while businesses focus on nominal, year-over-year revenue growth.
- Understanding nominal year-over-year growth gives marketers clearer insights for budget planning.
New Research Challenges Reach Focus
- Recent research challenges Byron Sharp's focus on reach as the key driver of brand growth.
- Marketers may need to rethink advertising strategies, especially the role of reach in campaigns.