Are seniors the new growth catalyst for e-commerce?

Heyang, a guest specializing in senior consumer behavior and online shopping experience, joins Ding Heng and Josh Cotterill to discuss the increasing presence of seniors in the online world. They explore the reasons behind the growth of e-commerce among the elderly, the impact of digital transformation on internet access for senior citizens in China, and the challenges faced by seniors in using online shopping platforms. They also discuss strategies to prevent online scams, promote senior-friendly designs, and hold e-commerce sites accountable.