Growing Tech Savviness Among Senior Consumers in Online Shopping

Recent data indicates a surge in senior citizens engaging in digital retail platforms, challenging the assumption that online shopping is primarily for younger customers. In China, the spanning power of senior consumers has seen double-digit growth figures, reflecting the growth of the gray hair economy and the increasing tech-savviness of senior citizens. This trend is not limited to China, as e-commerce adoption among elderly individuals has also increased globally. Age UK reports a doubling of online shoppers aged 65 and above in the United Kingdom, while the Pew Research Center shows significant e-commerce growth among the elderly in the United States. Factors contributing to this phenomenon include the growing silver economy, increased accessibility to the internet, and the convenience of home delivery and shipping services.