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Are seniors the new growth catalyst for e-commerce?

Round Table China

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Online scams, staying ahead of scammers, and encouraging seniors to shop online

This chapter delves into the issue of online scams and the challenges of staying one step ahead of scammers. It explores suggestions such as using security phrases and face-to-face contact when transferring money, as well as promoting senior-friendly designs and accessible customer support. It also emphasizes the importance of respecting the decision-making abilities of elderly individuals while holding e-commerce sites and vendors accountable.

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