'Doing' Social Media is HARD work!' Do you find it difficult to make time for this?
Do you worry about professionalism and ethics on social media? How about the blurred boundaries between professional and personal life?
Dentistry is no exception to the trend of using social media in today's culture. Dentists are using social media to connect with their patients and create new opportunities for patient education. However, dentists face ethical challenges such as how to best communicate with patients online, and what is the best level of consent to get from patients when we post their photos and videos?
In this episode, Dr. Alessandro Devigus also suggests how to use social media as a business tool and how to keep your personal life and professional life separate.
https://youtu.be/TEBmlDlybLE
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“React and interact with your audience how they WANT you to see” - Dr. Alessandro Devigus
Need to Read it? Check out the Full Episode Transcript below!
Highlights of this episode:
1:19 Dr. Alessandro Devigus’ Introduction4:20 How Dr. Alessandro started on Social Media6:30 Drawing the line between personal and professional account9:41 Importance of having a social media for Dental practices14:38 Dentists posting full protocol cases on social media - good or bad?20:14 Spotting fake dentistry24:57 Making time for social media31:59 Consent from Patients for sharing their photos - how to do it?
If you enjoyed this episode, you may also enjoy Personal Branding for Dentists, Logos, and Websites with Shaz Memon
Click below for full episode transcript:
Jaz's Introduction: You don't need me to tell you that SOCIAL MEDIA is absolutely huge in all of our lives. If you're listening to this, I'm sure you're involved in social media in some way or another.
Jaz's Introduction:It's NO EXCEPTION for dentistry, but this creates new problems and dilemmas, new ethical dilemmas for us dentists. How do we best communicate with patients online, and what is the best level of consent to get to patients when we are posting their photos and videos?
And where exactly do you DRAW THE LINE between PERSONAL and PROFESSIONAL? These are the burning questions we cover with Dr. Alessandro Devigus, who not only has a huge following on social media, but he's such a level-headed guy as an extremely experienced, successful clinician. One of the topics we discussed, which you may resonate with Protruserati is HOW to MAKE TIME for SOCIAL MEDIA.
Many of you are struggling to find the opportunity throughout your busy lives to actually have a presence online. And so when I ask this to Alessandro, he had a really good answer, and it involves doing a bit of work, a bit of an audit of your time. So that's something we cover towards the middle and end of the episode.
Hello, Protruserati. I'm Jaz Gulati. Welcome back to an Interference Cast. This is like a nonclinical interruption. If you're new to the show, then thanks for joining. Do check out all the other episodes. Mostly a lot of 'em are clinical and they're very geeky, and I get very excited about teeth and dentistry, and hopefully that gets passed onto you. But we talk about some varied themes. So hope you enjoy this episode with Dr. Alessandro Devigus and I'll catch you in the outro.
Main Episode:Alessandro. So I know this podcast we're recording today is about social media, but we must know what is your secret to looking so youthful?
[Alessandro]It's my wife. I'm married for 33 years, so happy wife, happy life.
[Jaz]Happy wife, happy life, and somehow good skin.
[Alessandro]Yeah and it's my Sardinian roots. So, Sardinia is known for people getting very old. So my father is now almost 90. There are a lot of people there. And I think the number one secret of getting old...
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