Do You Have a Social Media Policy?

‘Doing’ Social Media is HARD work!’ Do you find it difficult to make time for this?

Do you worry about professionalism and ethics on social media? How about the blurred boundaries between professional and personal life?

Dentistry is no exception to the trend of using social media in today’s culture. Dentists are using social media to connect with their patients and create new opportunities for patient education. However, dentists face ethical challenges such as how to best communicate with patients online, and what is the best level of consent to get from patients when we post their photos and videos?

In this episode, Dr. Alessandro Devigus also suggests how to use social media as a business tool and how to keep your personal life and professional life separate.

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“React and interact with your audience how they WANT you to see” – Dr. Alessandro Devigus

Highlights of this episode:

• 1:19 Dr. Alessandro Devigus’ Introduction
• 4:20 How Dr. Alessandro started on Social Media
• 6:30 Drawing the line between personal and professional account
• 9:41 Importance of having a social media for Dental practices
• 14:38 Dentists posting full protocol cases on social media – good or bad?
• 20:14 Spotting fake dentistry
• 24:57 Making time for social media
• 31:59 Consent from Patients for sharing their photos – how to do it?

If you enjoyed this episode, you may also enjoy Personal Branding for Dentists, Logos, and Websites with Shaz Memon