

Sell Like a Human with Caryn Gillen | Sell Like a Human Sessions EP 4
May 28, 2025
Discover the secrets to authentic selling in the business world. The hosts emphasize building genuine relationships over traditional, aggressive sales tactics. Learn about the four essential parts of a sales call and the value of leading with empathy. Explore a transformative 'Love Letter' exercise that enhances clarity and eases the selling process. They also tackle common mistakes in sales conversations and provide strategies for fostering connection and comfort, making sales feel collaborative rather than pushy.
AI Snips
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Episode notes
Old School Sales Still Work
- Relationship-based sales from 1950 still work perfectly today.
- Trust and connection beat being the loudest or using slick tactics in sales.
Stay Present with Customers
- Stay fully focused on the person you're selling to during sales conversations.
- Ignore sales rules and scripts if needed, just be present and understand their needs.
Three-Part Sales Call Structure
- Divide your sales call into three parts: the problem, their desires, then make the offer.
- Ask specific questions that help clients feel and visualize their current pain and desired future.