99% Invisible Not Built For This #3: The Price is Wrong
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Aug 27, 2024 
In this engaging discussion, Jason DeLeon and Emmett Fitzgerald delve into Florida's escalating insurance crisis due to climate change. They highlight Cape Coral's transformation from swamp to suburbia, where the allure of affordable homes is crushed by rising insurance rates. Listeners hear personal stories from residents affected by Hurricane Ian, navigating complex insurance challenges and the emotional toll of climate risks. The duo also explores the concept of managed retreat, revealing the tough choices communities face in the fight against climate impacts.
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Unusual Prizes
- In 1961, "The Price is Right" showcased unusual prizes like a submarine and a house in Cape Coral, Florida.
- The house became a marketing tool for the city's developers.
Waterfront Wonderland
- Cape Coral developers envisioned a "waterfront wonderland" with canals, targeting northerners and retirees.
- They used marketing tactics like the Price is Right house to attract buyers.
From Shampoo to Real Estate
- Cape Coral's founders, the Rosen brothers, transitioned from selling shampoo to real estate in Florida.
- They saw a lucrative opportunity in selling Florida land to Americans.
