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Not Built For This #3: The Price is Wrong

99% Invisible

CHAPTER

From Swamps to Suburbs: The Cape Coral Dream

This chapter examines the transformation of Cape Coral, Florida, from a swampy area to a sought-after residential paradise, driven by ambitious developers. It contrasts the initial allure of affordable homes for retirees with the harsh realities of climate change and rising insurance costs. Through the story of two brothers who shifted from selling shampoo to real estate, the narrative illustrates the marketing strategies and environmental oversight challenges that shaped this coastal community.

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