Recovery Economics: Mark Mulligan on the New Starting Line

Pandemic lockdowns revolutionized how people consume music overnight. After gathering and analysing the resulting data, Mark Mulligan of MIDiA Research offers his insights and predictions for the future of streaming, live events, and the unexpected blooming of new use cases for music. How have music fans’ need states changed, and how does the industry need to change to meet them? How will live streaming have to mature to become a significant revenue generator? Will the coming recession result in bouncebacks or carve outs? What can music tech companies do now to weather these seismic shifts?  Find out from Mark in a presentation recorded at our Isolate or Innovate forum. You don’t want to miss Mark Mulligan’s illuminating infographics. Find his slide deck in the Music Tectonics community app: https://app.musictectonics.com/

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!