NLP647 - Science, Social media and Fitness: Ben Carpenter’s Perspective

Ben Carpenter has been a personal trainer since 2006, working with a diverse range of clients—from young athletes aiming to become fitness models to elderly individuals striving to improve their longevity. Over time, he specialized in fat loss, recognizing it as the most common goal among his clients. To reach a broader audience, Ben began sharing content on social media in 2009, providing free, evidence-based fitness information. His videos now reach millions weekly. A self-described ‘research nerd,’ Ben excels at translating complex scientific concepts into practical advice. He is the author of Everything Fat Loss and the recently released Fat Loss Habits: The No Bullsht Guide to Losing Weight*. Originally from the UK, Ben now resides in California with his wife. You can find him on various social media platforms under the handle @bdccarpenter and on his website, bdccarpenter.com.

 

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Host Brad Jensen – @thesoberbodybuilder

Guest Ben Carpenter @bdccarpenter

Next Level Nutrition – @mynextlevelnutrition

 

Episode Timestamps

00:00 Client-Driven Fitness Research Journey

05:43 Navigating Sarcasm in Debunking Myths

08:51 Pivot to Scalable Content Creation

13:11 Passion Over Profit: A Choice

16:10 Influencer Fame and Changed Behavior

19:44 "Social Media's Engagement Trap"

21:22 "Reflecting on a Military Legacy"

23:51 Nerdy Exercise Science Chats

27:57 "Scientific Literacy vs. Health Scams"

32:18 Simplify Content for Audience

34:22 "Sustaining Long-Term Healthy Habits"

37:01 Environment Shapes Habits

41:19 "Rethinking 'Same 24 Hours' Myth"

45:30 Understanding Life's Priorities Beyond Fitness

48:28 "Excitement About Marriage Commitment"

52:13 Finishing PhD and Fatherhood Advice

53:30 Authenticity Over Expertise on Social Media

57:58 Cocaine-Themed Memoir Promotion