BM187: How to Plan for a Successful Book Launch on Amazon
Sep 4, 2019
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This podcast discusses the secrets to planning a successful book launch on Amazon. Topics include the power of becoming a best-selling author, using a book as a marketing tool, the emotional connection to books, and the importance of letting go of perfection.
27:59
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Quick takeaways
Timing and strategic launch days on platforms like Amazon are crucial for authors aiming to dominate best-seller lists and maximize impact.
Books have the power to elevate credibility, differentiate individuals, and serve as long-lasting marketing tools that can boost revenue and open doors to new opportunities.
Deep dives
The Value of Being a Best-Selling Author
Being a best-selling author holds incredible value as books have a unique power to reach and connect with readers. Best-selling books, especially in nonfiction, give authors authority and motivate and educate readers on various topics. The rarity of authors and the prestige of being a best-selling author contributes to the powerful impact it has in establishing expertise and credibility.
Essentials of a Book Launch
Understanding the specific goals of a book launch is crucial, whether it is to generate ongoing long-term royalties or to achieve best-seller status on platforms like Amazon. Domination of Amazon's best-seller lists, rather than prolonged promotional efforts, is the primary focus for many authors. Timing is also significant, considering the target market's online engagement and seasonal relevance. Genre plays a role as well, as competition levels vary across different genres. Timing and launch days are strategic decisions based on the target market's behavior and receptiveness to the message.
The Power of a Book in Business
Books have the ability to significantly impact businesses and professions by elevating credibility and eliminating competition. A book positions the author as an expert and garners respect, trust, and attention from clients and prospects. Having a book provides a unique advantage, as it differentiates individuals among their peers. Books also serve as powerful long-lasting marketing tools, delivering the author's expertise and messages to readers over time. Regardless of minor imperfections, books are invaluable profit builders that can boost revenue and open doors to new opportunities.
If you want to have a successful book launch on Amazon, then you need a plan. Listen as bestselling author, Everett O'Keefe shares secret strategies to guide you to success.