In this engaging conversation, Marcela O'Campo, a Colombian entrepreneur and Amazon seller, shares her remarkable journey from a corporate life at Johnson & Johnson to launching her own gardening product line. She reveals the inspiration behind her entrepreneurial leap, highlighting the challenges of transitioning economies and personal hardships. Marcela discusses the balance between family life and her thriving business, as well as the importance of mentorship and community support for women in business. Her story is a powerful testament to resilience and innovation.
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question_answer ANECDOTE
From City Life to Countryside Challenge
Marcela moved to the Colombian countryside to support her husband's agriculture business and start a family.
Despite hardships, she embraced the challenges of rural life while preparing for motherhood.
question_answer ANECDOTE
Amazon Journey Begins with Freedom Ticket
Marcela discovered Amazon selling in 2019 and found the Freedom Ticket course from Helium 10.
She studied carefully and launched her first product in 2020 with confidence.
volunteer_activism ADVICE
Pick Passionate, Giftable Products
Choose products you are passionate about so you can differentiate and spend hours researching.
Focus on unique design and giftability to justify higher prices and reduce easy copycats.
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Join us as we sit down with Marcela O’campo, who shares her inspiring journey from Colombia to the United States and her remarkable success in the Amazon business. With a background in industrial design and engineering, Marcela transitioned from a global career at Johnson & Johnson to launching her own product line in 2020 after discovering the Freedom Ticket from Helium 10. By 2021, she achieved her first seven-figure year, transforming her life and providing her with the freedom to work from home and care for her family. Listen in as Marcela recounts her experience and the sources of inspiration that fueled her entrepreneurial journey.
Our conversation continues with Marcela detailing her career transitions and the personal decisions that led her to embrace the Amazon business platform. From leaving a thriving corporate job in Brazil to facing significant hardships in Colombia's countryside, Marcela’s resilience shines through. She speaks candidly about the challenges of agricultural business, financial struggles, and preparing for motherhood, all while discovering the potential of Amazon's marketplace. Marcela's story is a testament to aligning past professional experience with new opportunities and the pursuit of entrepreneurial success.
Lastly, we explore the practical aspects of running an Amazon business, from managing a seasonal gardening product line to navigating the visa process for a move to the U.S. Marcela shares her insights on balancing family life with business growth, the importance of unique product designs, and the potential for international expansion. Additionally, she addresses the economic contrasts between Colombia and the U.S. and emphasizes the value of educational resources like Helium 10's Freedom Ticket. Tune in for an inspiring episode filled with practical advice, personal stories, and the excitement of entrepreneurial ventures.
In episode 407 of the AM/PM Podcast, Kevin and Marcela discuss:
00:00 - From Colombia to the US
06:59 - Colombia's Image and Entrepreneurial Opportunities
11:59 - Language Learning and Travel Experiences
14:26 - Transitioning to Online Business With Amazon
19:50 - Discovery of Amazon Business Opportunity
22:15 - Unique Online Business Success
23:58 - Product Design and Manufacturing Process
31:23 - Wholesale Marketplace for Small Retailers
34:51 - Business Relocation for Safety and Growth
35:25 - Amazon Business Visa Journey Success
40:26 - Balancing Family, Business, and Growth
50:12 - Opportunities in International E-Commerce
53:25 - Comparing Wages and Opportunities in Colombia
57:14 - Empowering Success Stories in Selling
58:33 - Billion Dollar Sellers Newsletter and Events
AM/PM Podcast