The Google Ads Podcast The Move to a One-Click World and How It’s Changing the Agency Space
Kasim sits down with Nathan Perdriau, Co-Founder and Head of Paid Media at Blue Sense Digital, to discuss the challenges and implications of moving towards a one-click world in digital advertising. They also talk about the phantom recession no one seems to be talking about and their predictions and advice for the future as agency owners.
Listen to this episode to learn more about:
- The shift towards automation
- Understanding KPIs and financial metrics to improve strategy
- Operational issues faced by businesses
- Actions to avoid during this phantom recession
Connect with Nathan Perdriau and Blue Sense Digital here:
Blue Sense Digital website: https://www.bluesensedigital.com.au/
0:00 Intro
0:32 The Move to a One-Click World and How It’s Changing the Agency Space
3:42 How Google maximizes revenue
10:19 Considerations and KPIs for making strategic decisions
17:50 The viability of a business is dependent upon CAC and the issues faced by businesses
24:09 Looking into the future, considering the current economic climate
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